Strategy & Brand
Discover - Dream - Design
We are perceptive. The first thing we do on every project is listen. We listen intently to everything you tell us; picking up on those subtle cues like your manner and the way you communicate with your team. All the while, we’re making an inventory in our head of what we have to work with.
We ask the tough questions that get you thinking about who you are, what you are, why you are, what you want to be, and what’s holding you back. And then we apply our extensive experience working with manufacturers and industrial companies to understand how you fit in with the other players in your field.
We are creative. There are many ways to cut a block of aluminum–it all depends on what you want it to look like when you’re done. So we start by proposing a rough design, and then we work closely with you and your team to tweak it until it looks how we want it to. From there we create a plan of action and get it done.
Unlike other agencies, we rely on a trusted network of freelance creatives. This gives us the flexibility to bring in the right people at the right times, ensuring that you always get the best bang for your buck. We never have to worry about keeping all our people busy, which means we can focus on what you need.
We are realistic. Yes, realistic creatives are a thing! The latest design or marketing trend is not necessarily the right tactic to help you achieve your goals. We know the trends and understand how to apply them appropriately. Flying around town in a hot air balloon sporting your gigantic logo might be a fun idea, but what message would that communicate to potential customers? Would your target customers even see it? Probably not. We never throw darts in the dark and expect to hit a bullseye.
The internet has made it much easier for us to target very specific types of people with marketing content–and measure the results to allow continuous improvement of a campaign’s effectiveness over time. This allows us to be strategic and lean, so we can get the most out of your budget.
Discover - Dream - Design
Websites - Content - Marketing
Photos - Videos - Graphics
Live Shows - Trade Shows
Your business is unique, with it’s own unique vision, and day-to-day challenges. Think of it as a custom machine made up of thousands of smaller components. Every piece plays a role in making the machine function properly. Each component has it’s own unique design with certain material properties and manufacturing constraints that allow it to fit and function within a certain tolerance in order to get the whole thing working properly. Then each component must be maintained, replaced or upgraded occasionally in order to keep it purring.
So if your business is a machine, then your sales people are the operators of the marketing arm of the machine. We creatives are the ones who design and build the marketing machine and product tooling, pinpoint any problem areas or opportunities for improvement, and tinker with the components until it’s running at 100%.
Are you trying to diversify your customer base or going after some of the bigger fish in your industry? A video brochure featuring a professionally produced video showing off your capabilities could be a powerful tool to get your salesperson in the door.
Or maybe you’re a job shop looking for a more sustainable way to generate incoming leads. A well-organized website that brings in the right kind of traffic and communicates your value in a way that resonates with them might be the ticket.
Perhaps you’re feeling the talent crunch and wanting to attract more and better people. Maybe interviewing some of your happy employees on camera and running a social media campaign is the way to go.
Wanting to attract more of a certain type of customer or break into a new market through a new division or subsidiary? A solid strategy and a new “brand look” that authentically represents your business can be powerful tools in this very visual world we live in.
Is your product or service better demonstrated in person? A trade show, road show, or invitational open house could be an effective method, especially as opportunities to connect with people in-person continue to fall by the way-side. Your competitors are probably not thinking this way–a personal touch could give you huge a leg up!
We offer a free 30 minute consultation to help you define your short and long term marketing and sales goals, understand how they fit in with the overall vision for your future, and rough out a budget and timeline. Feel free to check out my resume.
What’s the catch? There isn’t one. If you find value in our session, we can keep working together! If not, you still walk away with some valuable information, actionable first steps and a whole lot to think about. All I ask is that new clients answer a few questions in detail that will help me understand your business and your reason for connecting with me today. This puts you in the right frame of mind for discussing the many options available, and helps me prepare for our session so that we can both get the most out of our time together.
If you would like to discuss the possibility of working together to accomplish your business goals, please fill out the form below and you’ll hear back within 1 business day.
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